Marketing Assistant (24 hrs) - Job Description & Person Spec

Company: 

Doncaster Culture & Leisure Trust (DCLT) 

Department: 

Marketing 

Job Title:  

Marketing Assistant 

Contract Type:  

Permanent  

Hours:  

24 

The candidate will be required to have a flexible approach to working hours, which may include days, evenings, and weekends. Additional hours may become available on ad ad-hoc basis, which will be paid at the equivalent hourly rate. 

Responsible to:  

Destination Marketing Manager  

Location / Site:  

The Dome – with the ability to travel to our other venues as and when required. 

Key Duties and Responsibilities 

Marketing & Promotion 

• Support the Destination Marketing Manager in promoting Doncaster’s destination venues, including The Dome, Hatfield Outdoor Activity Centre & Campsite, and our two unique pubs, as must-visit locations for leisure and entertainment. 

• Assist in the development and execution of marketing campaigns to drive footfall and visitor engagement. 

• Create and support the creation of engaging content for social media, email marketing, and digital platforms to showcase events, activities, and experiences. 

• Capture and curate photography and video content to enhance promotional efforts across multiple channels. 

Content & Design 

• Support the creation of eye-catching promotional materials using Canva, Adobe Creative Suite, or other design tools. 

• Work collaboratively to ensure all marketing materials are on-brand, visually appealing, and aligned with the overall marketing strategy. 

Event & Campaign Support 

• Assist in the promotion of events and activities, ensuring strong audience engagement and ticket sales. 

• Work with local businesses, tourism partners, and influencers to amplify campaign reach and visibility. 

• Help manage on-the-ground marketing activations, including event photography and social media coverage. 

Digital & Data Insights 

• Monitor and report on social media engagement, email marketing performance, and campaign analytics to refine strategies and improve outcomes. 

• Keep up to date with trends in digital marketing, destination marketing, and consumer engagement to bring fresh ideas and innovative approaches. 

Collaboration & Development 

• Work closely with the Destination Marketing Manager and wider marketing team to align campaigns with business goals. 

• Develop relationships with local businesses, tourism boards, and hospitality partners to support cross-promotional opportunities. 

• Participate in team meetings, networking events and external events to contribute ideas and overall reach. 

This role is an exciting opportunity to gain hands-on experience in destination marketing, contribute to the success of Doncaster’s top leisure venues, and help shape the way visitors experience and engage with our attractions! 

Professional Ethics 

• Ensure all marketing practices are audience-focused, ethical, and align with DCLT’s mission to promote leisure, entertainment, and hospitality experiences responsibly. 

• Uphold brand integrity and reputation management, ensuring all communications accurately reflect the values of our destination venues. 

• Adhere to advertising standards, GDPR regulations, and ethical marketing guidelines, ensuring transparency and compliance in all promotional activities. 

• Maintain a professional and inclusive tone in all marketing materials, respecting the diverse backgrounds, values, and interests of our audiences. 

• Follow DCLT policies and procedures related to marketing, public relations, and digital communications. 

• Monitor and manage online reviews, social media interactions, and customer feedback, ensuring timely and appropriate responses to protect and enhance the organisation’s reputation. 

• Stay informed on best practices in digital marketing, content creation, and brand management to ensure high-quality, ethical marketing execution. 

• Work collaboratively with internal teams, local businesses, and tourism partners to create marketing strategies that reflect the best interests of our community and stakeholders.  

The duties and responsibilities above are not exclusive nor exhaustive, and the post holder may be required to undertake other reasonable duties within DCLT, commensurate with the role. 

Employee  

Human Resources  

Agreed by:  

Date:  

 Agreed by:  

Date:                                                                                            

Experience 

E 

D 

MOA 

Experience working collaboratively to deliver marketing campaigns. 

X

AF/C/I

Experience creating engaging content for social media, email campaigns, and digital marketing. 

X

AF/C/I

Experience in reputation management, including responding to customer reviews and social media interactions. 

X

AF/C/I

Experience delivering exceptional customer service and engaging with audiences online and in person. 

X

AF/C/I

Experience using software such as Microsoft Office, Canva, or Adobe Creative Suite. 

X

AF/C/I

Experience working independently while receiving support from colleagues. 

X

AF/C/I

Experience in event promotion, campaign management, or partnership marketing. 

X

Qualifications & Training 

E

D

MOA

GCSEs in English and Maths (or equivalent). 

X

AF/C/I

Qualification in Marketing, Communications, Digital Media, or a related field. 

X

AF/C/I

Training or experience in social media management, content creation, or graphic design. 

X

AF/C/I

X

AF/C/I

Personal Qualities 

E

D

MOA

Passionate about marketing, events, and destination promotion. 

X

I

Excellent communication and storytelling skills. 

X

I

Ability to remain professional and brand-focused when handling customer interactions. 

X

I

Self-motivated, creative, and enthusiastic. 

X

I

Positive attitude with the ability to motivate and engage audiences. 

X

I

Personal Circumstances 

E

D

MOA

Ability to travel to our locations within Doncaster. 

X

I

To work flexibly, to include weekends and evenings, adjusting work patterns when required to meet the needs of the organisation. 

X

I